Now don’t get me wrong, I love food. Especially breakfast foods because, you know, they ARE the most important meal of the day…which I could have three times a day. But I’m not sure I would call myself a foodie. I don’t go to many food festivals and don’t enjoy cooking all that much (only on rare occasions when I’m feeling like a chef) mainly because the food isn’t acceptable for anyone else’s eyes but mine…yikes.

The word ‘Foodie’ has been around for quite some time, but recently there has been a rise in all things food. With Pinterest pinning all of these DIY things like endless recipes and cooking shows becoming more prominent, how could you not consider yourself a foodie? My mom thinks she’s a total foodie because she looks up recipes on Pinterest and attempts to make them (don’t tell her I said “attempt”). Well anyways, we all know the food lies in heart of the home: the kitchen. Any time we have guests over, whether it’s friends, family, or neighbors, everyone always gathers in the kitchen where all the food is. My mom hates it. I love it. I can just sit at the barstool and eat, eat, eat and if i must, occasionally talk.

To get a clearer understanding of today’s foodie, here’s a little knowledge I’m going to throw at you. Foodies aren’t just the people who know about all of the hotspots around town or go to each and every food festival, they are inching closer and closer to becoming the ones that put more energy into experimenting with ingredients in their own kitchen (my mom doesn’t know the hotspots, anywhere, so that’s just another reason she’s not a foodie).

I feel as though marketing brands to foodies has become such an interesting and cool thing. As any food lover like myself does, foodies also “feast with their eyes” as some would say. So visuals would be a persuasive technique, to say the least. They are Millennials that post pictures of their food on Instagram or pin it on Pinterest. They are trendy. They want the next best thing. So, increasing your social media presence will help you understand what Foodies’ passions are at that specific time. You can also build relationships with them and show them that you’re not all about the money, but you’re passionate about food as well.

Foodies’ tastes are constantly changing, keeping up with the latest and greatest, so to be a great marketer to all the foodies out there, you have to be one step ahead.

Would you call yourself a foodie? Comment below and share your thoughts J