Promoting your Food Truck to Foodies

Why do foodies flock to food trucks? Well, you’re getting a mind-blowing meal for a minimal price. I’ve always found food trucks really cool and innovative. Such a tiny space to work, but they always seem to have the tastiest, heartiest foods. It’s a no judgment zone for unique food. According to an IBISWorld report, the food truck industry has grown an average of 9.3% per year over the last 5 years. HUGE! They’re becoming a fad.

The idea of driving around a city, a state or even the entire country in a food truck seems kind of cool if you’re the adventurous type, the type who would like to stop at whatever cool paces you cross while making money. But how do Food Truckers survive off of their business? It’s no surprise that revenue depends on a large number of variables. What’s the competition? How many potential customers are walking around in the area? What kind of food are you selling? How much are you charging? What expenses will you have? What are the regulations in your area? All of these things and so many more factors come into play when determining if a food truck could be the right way for you to earn a living.

Once you’ve got the permits and all of that fun stuff (sarcasm), how will you attract customers?

The Name

Of course, you have to be creative and come up with an intriguing and attention-grabbing name for your truck. I think it’s best when the name of a food truck hints to what kind of food you sell, in a clever way.

Using Technology

Social media has become a massive part of our lives in the past decade or so. Using platforms such as Twitter, Facebook and Instagram to promote your large box on wheels is a fun way to gain response! Users can follow your journey as you tweet your location at that exact moment, your specials of the day, and just life in the food truck. These applications allow followers to respond to your posts, so in order to show them you care, try to respond to as many tweets and comments as you can.

Hosting Contests/Giveaways

You can use the different social media platforms to have someone for example, name a new meal or if you’re just starting out, name your truck.

Word-of-Mouth

This is an inexpensive, effective tool that benefits businesses all over the world. For example, several companies have used the “Refer a friend and both of you will get 15% off!” Who doesn’t love discounted food?

These are just a few ideas that would bring in customers (hopefully repeat ones) that could help grow your customer base and your food truck business in its entirety. Consumers’ preferences are changing to more unique, foodie-inspired cuisines that don’t empty your wallet. Food trucks give you just that.

Would you ever start a food truck? Share some of your aspirations and ideas belowJ

Sources: http://clients1.ibisworld.com.esearch.ut.edu/reports/us/industry/default.aspx?entid=4322